Navigation | Page content | Additional information

Page content
IFA News for Professionals


IFA+ Summit 2017 in Hall 26B – the summit of visionaries

The IFA+ Summit presents clever minds and future-oriented projects. In 2017, our top conference is taking place for the first time at IFA NEXT in Hall 26B. According to the motto PLUG-INspiration, the focus is on the technological future, new forms of cooperation and innovative business models. Early bookers can benefit from enormous savings!

The IFA+ Summit covers the entire spectrum of digital opportunities and challenges that are set to arise in the coming years. The first-class conference in English opens new perspectives, but also offers many opportunities to meet eminent scientists, artists, developers and researchers.

This year, the IFA+ Summit will explore four key areas in which digitalization is redefining our daily lives: Intelligence, Interaction, Society and Experiences. Leading thinkers and creators will present their visions on relevant future topics as part of the new innovation platform IFA NEXT in Hall 26B.

Is IoT the Internet for everything? Can we organize our brain via computer? Will we still need human beings in an age of artificial intelligence? What can we learn from machines? How will 360˚ perspectives change the film and game industries? And what does this all mean for our democracy? The topics of the FA+ Summit are as electrifying as the international speakers.

Get your VIP Pass to the international creative scene: With pre-sales, you can save up to EUR 100 on the two-day ticket! For the very first time, we also have a one-day ticket in 2017. Admission to IFA as a trade visitor, as well as an invitation to ALL YOU CAN MEET in the Marshallhaus, the most important IFA get-together for the creative, music and start-up scenes are all included. Take the opportunity to expand your horizons – Welcome to the next level of thinking!



IFA’s newest top hits

IFA Innovations Media Briefing – on July 11/12 in the bcc at Alexanderplatz

More than 320 journalists and nearly 30 exhibiting companies with their latest products will come together as the IFA Innovations Media Briefing (IMB) presents the most spectacular best-sellers of the coming business year in the run-up to IFA. gfu Insights & Trends and the gfu Media Night add to the event.

Media professionals already want to know which innovations will be showcased at IFA 2017. You will find out at the IFA Innovations Media Briefing on July 11/12 in the bbc at Alexanderplatz in Berlin. In 20-minute presentations, well-known brands will present their latest ideas, products and solutions. With individual talks, interviews and product presentations, IFA supports the media in its pre-IFA coverage on the largest trade fair for consumer electronics and home appliances – the world’s number one market place.

The IMB is supported by gfu Insights & Trends, the popular series of discussions presented by IFA’s organizer, gfu consumer & home electronics forum, with experts from industry and market research. As every year, the gfu Media Night on July 11 will be a special highlight.

These brands are taking part (in alphabetical order): Aquarius (Carrera), AVM, BEURER, Robert Bosch Hausgeräte, Electrolux Hausgeräte, Cuciniale, Grundig Intermedia, Hisense Germany, JURA Elektrogeräte, Alfred Kärcher, LG ELECTRONICS Deutschland, Loewe Technologies, Miele & Cie., Panasonic Germany, Philips Market DACH, Philips Lighting, ReSound GN, Samsung Deutschland, Groupe SEB Deutschland, SEG Hausgeräte, Sony Deutschland, TechniSat Digital, TP Vision Deutschland and WMF Group.

In 2016, numerous trade and consumer media publications used the opportunity to obtain advance information, including (alphabetically): ARD Digital, Bild, CE&TRADE, CHIP, COMPUTER BILD, dpa, elektrobörse handel, Elektromarkt, FAZ,,, H.O.M.E., Küchenhandel, NDR, n-tv, PC-Welt, Pure Magazin, rbb Inforadio, RWE Magazin, Smart Homes, Stiftung Warentest,, Trend & Style, WDR, Welt N24, Wohn!Design, ZDF and Zu Hause Wohnen.

More information about IMB 2017 is available: > HERE (German)

Union Berlin

Can Union Berlin beat Queens Park Rangers?

July 22, 2017: Season opener in the ‘An der Alten Försterei’ stadium

IFA, as the official partner of 1. FC Union Berlin e.V., is proud to present a top-drawer international friendly: Union Berlin will meet one of England’s most traditional clubs, Queens Park Rangers, on Saturday, July 22, 2017. Kick-off is at 3.30 pm in the ‘An der Alten Försterei’ stadium. Tickets are on sale now.

As in previous years, IFA is proud to present the Eisernen’s pre-season international friendly. Last year, FC Utrecht were beaten by the Red-Whites 3-0, and this year IFA and Union have lined up a famous English club – Queens Park Rangers.

There are strong links to the club from London, after all, Union striker Sebastian Polter played with the English traditional club before his move during the winter break. Affectionately known as the “Super Hoops” because of the blue and white stripes in their logo, QPR ended last season’s Football League Championship in 18th place.

Helmut Schulte, head of the licensing division at 1. FC Union Berlin, promises a very entertaining match: “In winter, we were in close contact with QPR, when we negotiated the transfer of Sebastian Polter. We are pleased that it has now also worked out with the date for the friendly. I'm sure we'll see an exciting duel.”

IFA Director, Jens Heithecker, especially appreciates the international component of the meeting: “Many English football fans are regular guests at the ‘An der Alten Försterei’ stadium and are just as excited about Union. This year, we are very pleased to once again be able to present a top English club, Queens Park Rangers, as an opponent for 1. FC Union Berlin.”

As the world's leading trade show for consumer electronics and home appliances, IFA has been closely associated with 1. FC Union Berlin as a cooperation partner since 2010. Tickets for the friendly are available: > HERE

IFA Global Press Conference

Starting signal in Lisbon

360° of innovation and inspiration – IFA 2017 program

More space for brands, a new platform for innovative ideas and a special presentation opportunity for component manufacturers. On April 22, the IFA Global Press Conference in Lisbon launched the current IFA season with interesting news on the program – and with digital growth drivers for the entire industry.

More than 300 journalists from over 50 countries took the opportunity to find out about the world's most important trade show of the year at the IFA Global Press Conference in Lisbon. The key trend is currently the merger of consumer electronics and household appliances into a convergent digital market, which has already reached a size of around USD 950 billion worldwide.

Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu Consumer & Home Electronics, emphasized the importance of IFA for the entire market: “No other trade show can serve all the needs of industry, trade, consumers and media like IFA.” With an order volume of more than EUR 4.7 billion during the 6 showdays only, IFA impressively demonstrated this in 2016.

Dr. Christian Göke, CEO of Messe Berlin, made the connection to IFA 2017: “We have to arrive at a completely new understanding of consumer electronics.” This is why IFA now focuses on brands and innovations – and provides brands with more space than ever before. IFA also offers a new platform for all developers, manufacturers and distributors of components of future-oriented technologies – IFA Global Markets at STATION-Berlin.

IFA Executive Director, Jens Heithecker, showcased IFA NEXT. Under this new umbrella, start-ups, research facilities, universities and companies of all sizes will be gathered in Hall 26 to present their innovations. IFA Keynotes, IFA+ Summit and IFA Hosted Conferences are also integrated into the concept. “IFA NEXT focuses on innovations,” emphasized Heithecker. The new format offers an ideal opportunity to “see the latest ideas in one place.”

IFA NEXT, Hall 26

The Edge of Innovation

IFA’s new innovation platform brings innovators together

IFA NEXT is IFA’s new global innovation hub. In Hall 26, start-ups such as La FRENCH TECH, innovative companies including UBTECH and Amazon alexa, research institutions and organizations will present their ideas for tomorrow. This is where IFA NEXT, IFA+ Summit, IFA Keynotes and other formats unite under one roof.

Innovation is the DNA of IFA. In 2017, innovation is the key topic and will be given its own stage for the first time: IFA NEXT. Start-ups, research facilities, universities and companies of all sizes have the opportunity to present and discuss their future projects under a single roof. IFA NEXT goes far beyond the previous IFA TecWatch and opens up entirely new dimensions for future-oriented ideas and concepts.

This also includes the integration of other innovation-oriented IFA formats. Both the IFA Keynotes and the IFA+ Summit, along with a number of IFA-hosted Conferences, will be gathered under the unified banner of IFA NEXT in Hall 26.

IFA NEXT brings global expertise in future developments in technology, business and lifestyle together in one place. The new international hub for innovation ensures a dynamic transfer of knowledge, information and business ideas.


IFA Trade Visitors Reception

Spectacular extras included

Trade visitors enjoy true VIP treatment at IFA

From affordable travel packages to business breakfasts and instantly available meeting rooms, themed tours and free entry to IFA Global Markets: Our IFA trade visitor ticket opens the door to a multitude of exclusive deals for trade attendees. Pre-sales started!

From September 1 to 6, 2017, you should clear your calendar for Berlin. If you book your IFA tickets now, you will benefit from attractive travel packages. These include special railway deals, attractively priced flights with the Lufthansa Group and individual packages from our travel services partner – it is definitely worth booking early, as the attractive prices can only be guaranteed until 30 June!

IFA's exclusive trade visitor breakfast is the morning meeting place for industry professionals. Starting at 8 a.m. you can enter the reception at the south entrance via the red carpet as well as at the east entrance for the first time. The substantial and enjoyable business breakfast of croissants, fruit, yoghurt, coffee, cakes, juices and smoothies is available free of charge until 10 a.m.

At IFA's exclusive trade visitor reception at the south entrance you can take advantage of free WiFi in the lounge area. Work stations with printers help you get ready for the day. Here you can get an overview of the IFA exhibition catalog or browse through the numerous trade journals. Free meeting rooms for undisturbed negotiations can be used first come, first serve principle without the need to pre-book.

Are you arriving at the north entrance? No problem, the morning shuttle is on hand to bring you to south entrance.

At all IFA entrances, trade visitors are given priority access via Fast Lane. Fast shuttle services take you from Tegel airport to IFA exhibition grounds and IFA Global Markets – and will transport you between the IFA halls if you wish.

Compact trade visitor tours will guide you through the most exciting topics in your industry. These 90-minute tours focus on four to six exhibition stands. This is an exclusive and targeted way to get quickly up-to-date.

As a trade visitor, you also get access to the IFA Keynotes. This is where top-class insiders will provide first-hand insight into new trends and developments. In 2016, the platform featured Dr. Karsten Ottenberg, BSH Hausgeräte GmbH, Dr. Dieter Zetsche, Daimler AG, Mark Papermaster, AMD, and Harriet Green, IBM Watson IoT. This year the IFA opening keynote will be held by Pieter Nota, Philips, while more is to come.

IFA Global Markets will be a true highlight of IFA 2017. Europe's biggest sourcing platform will bring national and international suppliers, component manufacturers and OEM / ODM producers together under one roof. In an extraordinary location at the heart of the city: STATION-Berlin at Gleisdreieck. A quick shuttle from the IFA exhibition site will take you there and back. And with our IFA trade visitor ticket everything is free of charge.

You can find detailed information for trade visitors: > HERE

IFA Global Markets

Europe's biggest sourcing market is here

IFA Global Markets – A unique hub for technical consumer goods, digital products, and new technologies from CE & HA

What began last year will become a real highlight of 2017: IFA Global Markets at STATION-Berlin at Gleisdreieck is IFA's central international trading platform for suppliers, component manufacturers, OEMs, and ODMs.

Germany is Europe's largest market for digital and electronic products – and Berlin is its new trading center. IFA Global Markets offers one unique, central destination in Europe for developers, distributors and buyers for 2017.

Parallel with IFA but somewhat shorter in duration, from 3 – 6 September 2017, all Original Equipment Manufacturers (OEM), Original Design Manufacturers (ODM), suppliers, and manufacturers of electrical components will exhibit here – on 20,000 exceptional square meters of exhibition space in the center of Berlin.

At STATION-Berlin at Gleisdreieck, only about 30 minutes from the exhibition grounds, companies will find technical inspiration and products for their developments. From electronic consumer goods and digital solutions to components and products, IFA Global Markets has it all – including international industry contacts.

IFA Global Markets takes place exclusively for IFA trade visitors. Your IFA trade visitor ticket grants you free entry. A free shuttle service will provide a regular connection between the exhibition grounds and STATION-Berlin. Save the date: 3 – 6 September 2017!

Exhibitors interested in IFA and IFA Global Markets should contact the IFA team quickly. Experience shows that exhibition space fills up fast.

Further information on IFA Global Markets: > HERE

IFA Sommergarten

This summer will be YELLO

Three outstanding concert events connected to IFA 2017

On 31 August, Boris Blank and Dieter Meier will showcase YELLO's unique sound collages in the IFA Summer Garden. On 1 & 2 September, Philipp Poisel, Jennifer Rostock, and Von Wegen Lisbeth will take the stage. And on 3 September there will be an atmospheric performance by Silbermond.

"Out of cyberspace – into live experience": On 31 August 2017, YELLO will return to Berlin. The production of Boris Blank's soundpictures and Dieter Meier’s visual worlds promises to be one of the summer's most outstanding concert experiences. YELLO will present a journey through four decades of the band's history in the IFA Summer Garden – with songs from the new album Toy, as well as hits like The Race, Do it, or Oh Yeah. Tickets:

On 1 & 2 September 2017, a new version of the Fritz DeutschPoeten event will be held in the IFA Summer Garden. Philipp Poisel, Jennifer Rostock, Von Wegen Lisbeth, and many more will take the stage the first weekend in September. Festival tickets: or

Silbermond, with their charismatic frontwoman Stefanie Kloss, are among the most successful German bands of all time. Fans can look forward to an outdoor concert in the IFA Summer Garden on 3 September. Tickets:

YELLO and Silbermond ticket holders receive free IFA day tickets on the evening of the concert.

CE China

Visit CE China for free!

From 4 – 6 May 2017, Shenzhen will become an Eldorado for the CE and HA industry

Want to experience CE China in Shenzhen? IFA, the world's largest trade show for consumer electronics and electrical home appliances, invites all interested parties to attend the second edition of CE China from 4 – 6 May in Shenzhen for free.

CE China 2017 will present an outstanding range of the world's most forward-thinking brands. At Start-up Area Connect @ CE China, innovative ideas meet investors, researchers, distributors, and journalists. The Digital Health Zone offers everything relating to fitness, health, and lifestyle.

Opening day at CE China will also offer high-profile keynotes, including A.W. Graylin, China Regional President of HTC Vive.

CE China takes place to 4 – 6 May 2017 at the Shenzhen Convention and Exhibition Center. Leading companies in the fields of consumer electronics and home appliances that are active on the Chinese and Southeast Asian market will be found at the show.

Get your free ticket to CE China before 3 May 2017!